Instagram is a photograph—and short video-sharing social network established in 2010 by computer programmer Michel Krieger and technologist and former Google employee Kevin Systrom. The iOS release occurred in October 2010, followed by Android in 2012. Systrom came up with the idea for Instagram while vacationing with his partner in Mexico in 2010.
Initially, Systrom and Krieger developed a multi-featured social platform centered on location sharing, considering the addition of photo sharing. Systrom’s partner, however, expressed that the photos taken on her iPhone 4 needed to be of higher quality to share. Systrom’s solution was applying filters to the images, which quickly became Instagram’s key feature.
Today, Instagram has evolved far beyond a photo-sharing platform, introducing numerous features to help businesses market and sell directly through the app.
Key Milestones and Growth
It became evident that the best strategy was to streamline their offering, rapidly gaining users to become one of the world’s most prominent and influential social media platforms. By June 2018, Instagram had reached one billion monthly active users. The platform has played a central role in 21st-century pop culture, with general users dubbed ‘influencers.’ Influencers have become a crucial demographic for Instagram. The app has expanded its platform with shopping and other marketing tools to enhance the success of these popular users.
Controversies and Enhancements
Instagram has been criticized for promoting photoshopped and fake images to sell products. In response, Instagram has added filters and tags to properly identify photoshopped items and product placements.
Social networks have transformed marketing, and Instagram’s popularity continues to grow, as highlighted in the latest global social media statistics for 2022. Networks vary in popularity among different demographics and are constantly evolving.
Tips to Gain Instagram Followers Organically
Choose a Good Username
Your Instagram journey begins when you create your account. Establish a blog name that remains consistent across all platforms. Otherwise, choose something professional and catchy. Add a nice profile picture, a bullet-pointed bio, and a link to your travel.
Select Your Niche
Not every post needs to be perfect, but a glance at your feed should give users an idea of what you represent and help them decide if they like your content. For example, if you primarily post landscapes, stick to that theme.
Tell a Story
Great photos are essential, but to make your Instagram stand out, tell a story through your account. Use the caption space to introduce your visiting place and share interesting discoveries or historical facts. While an image can speak a thousand words, comments and stories add an extra layer of interest.
Use Relevant Hashtags
Instagram allows you to use 30 hashtags per image. You don’t need to use all of them, but add some specific hashtags related to the content. Consistency is crucial in life and on Instagram. The more frequently you post, the easier it will be to build an engaged audience who remembers your posting rhythm and habits. Posting at roughly the same time daily increases your chances of connecting with similar people and creating a community around your account. Always respond to the comments people leave on your photos. It’s polite and shows you care about people’s time in your comments.
Follow, Tag, and Engage with Your Community
Following, engaging with, and tagging other influential accounts on your best photos can help you get discovered. They might notice you and feature you on their accounts or stories. Keep an eye out for competitions and giveaways that are great opportunities to get your content seen. If you love your meal at a restaurant or the hotel you’re staying at, tag the business in your image. The company might feature your photo, increasing your content’s visibility.
Frequently Asked Questions(FAQs)
1. How can I increase my Instagram followers organically?
To increase your followers organically, choose a suitable username, select a niche, tell engaging stories, use relevant hashtags, and actively engage with your community by following, tagging, and commenting on other posts.
2. Why are hashtags important on Instagram?
Hashtags help categorize your content, making it discoverable to a broader audience interested in that topic. Using relevant hashtags can significantly increase your reach and engagement.
3. How often should I post on Instagram?
Consistency is key. Posting at roughly the same time every day can help you build a regular audience who looks forward to your content. Aim for at least one post per day.
4. What are Instagram influencers?
Instagram influencers are users with a substantial following who can influence their audience’s opinions and purchasing decisions. They are often critical partners for brands looking to market their products or services.
5. How has Instagram evolved over the years?
Instagram has evolved from a simple photo-sharing app to a comprehensive social media platform offering features like Stories, IGTV, Reels, and shopping tools. The app allows users and businesses to market and sell directly.
Conclusion
Instagram’s journey from a photo-sharing app to a significant social media platform highlights its adaptability and growth. Understanding its evolution and utilizing strategies to organically grow your following can enhance your experience and success on the platform. As Instagram continues introducing new features and tools, staying informed and engaged will be crucial to leveraging its full potential.
